MediaWorks News (7)
Mediaworks.tel wins monthly .telebrity competition!
Mediaworks.tel is monthly .telebrity winner!
Mediaworks.tel winner of.telebrity monthly competition
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Mediaworks.tel was a fantastic tool to promote our activity, and we are growing very fast!
Get now your .tel domain - a great option for your business!
We are looking for business partners.
Contact us if interested, using this form.
Protect your identity in the digital world
Save time and resources: let our experts manage your domain name portfolio for you
Protection & Management Services
Your brand has never been this safe! Protecting your brand in the virtual world and managing your company's domain name portfolio accurately are imperative to developing a successful online business. MediaWorks offers you innovative strategies to protect your brand on the Web and all the necessary tools to manage, optimise and promote your company presence on the Internet.
- Brand Audit
Analysis of the current brand protection level online and identification of the geographic areas where a brand may be exposed to risk. Identification of the names that are still available for registration and of those that have already been taken... and much more - Domain Name Management
Complete and professional services providing ongoing assistance from a dedicated Account Manager who will take care of every aspect related to the management of your domain name portfolio, to help you monitor the status of your domain names at all times. Constant updates regarding the latest domain name world news. - Online Brand Development
Identification of the most frequently searched brand-phrases (keywords containing the name of your brand) and of the brand-domains that need to be registered to prevent cybersqutting. - Brand Profile
Analysis of the perception that Internet users have of your brand and of the services and products you offer. Detailed report containing the sources of the research and identification of the positive/negative aspects of your online presence. - Pay Per Click
This service allows you to publish brief text ads in a special section of search engines result pages. Ideal to increase your website's visibility and to generate traffic, Pay per click allows you to pay only when the ad is clicked by users. - Brand Infringement
Identifies whether and how your brand is being used on the Web by your competitors and provides a report containing the name of the domains containing your brand or of the pay per click campaigns where your brand is being used as a keyword.
Someone registered the domain you are after? Recover it!
If you think someone registered a domain name you have a right to, MediaWorks helps you recover it! Our Online Brand Protection staff offers three different services to try and recover the domains that you may have 'lost' and that could be essential for your business success.
- Recovery through Purchase
Our dedicated staff identifies the current owner of the domain you are interested in and contacts them to negotiate a price to 'repurchase' the name. If the owner accepts the offer, the domain is first transferred to MediaWorks and then registered under your name. - Administrative Recovery
The domain is recovered by means of an administrative process before an entity named by the national registries for the resolution of these cases. MediaWorks offers the support of a legal desk to assess the recovery chances and to receive expert consultation regarding the best legal strategies to adopt. - Legal Recovery
The domain is recovered by means of a legal dispute. This service is provided by our legal partners at MediaWorks LTD.
Digital communications has matured past its infancy
From some years ago - when e-mail communications cemented its status as a key marketing tool and blog volume was barely above a murmur - to the current proliferation of social media sites and applications, Digital Public Relations has emerged to embrace social media, blogging and citizen journalism.
There are a growing number of companies and organisations that have harnessed the power of digital platforms in innovative ways.
MediaWorks uses digital, as well as human, visibility to monitor online noise and digital footprints of clients' key phrases, subjects and players, devise subsequent communications programmes and attract prospective customers to your organisation by deploying interactive, semi-automated news and high-value items across the Web through a variety of channels.
This is becoming known as Digital PR, or Digital Public Relations, and it takes into account search engine robots as much as human eyes. It requires traditional craft skills in marketing and public relations as well as total understanding of the potential of current technology.
MediaWorks PR encompasses a number of tools to leave a trail of digital footprints for journalists, opinion-formers, customers and search engines to find and engage with:
- Blogs and blog management
- Outreach to influential bloggers and news aggregators
- Websites with rapidly-changing, relevant content and search engine optimisation
- Social Media Marketing
Each programme starts with a Discovery and Scoping Phase to ensure that your Digital PR programme is a seamless part of your overall marcomms strategy, objectives set and met, budgets finalised and strategy and tactics planned.
At the same time a technical and functional specification would be drawn up for any digital tools or platforms appropriate to the programme, to ensure all stakeholder requirements are satisfied. An overall project plan for implementation is then finalised and a final fixed cost is provided.
A Production Phase ensures that any multimedia, widgets and applications are produced, blogs or email set-up and tested before a programme starts.
A Deployment Phase launches the programme which is designed with regular review meetings to answer the questions:
- What am I getting for my Digital PR budget?
- How can we measure the success of the programme and how will we adjust it based on the metrics?
Social Media Marketing (SMM)
Social Media Marketing (SMM) is first and foremost Internet-based, but it also has its origins and ties with non-Internet based methodologies, primarily word of mouth advertising.At the core of social media marketing is the simple idea that by listening and having two way dialogue with customers, companies will understand more of what their customers' values and needs are.
If the terms blog and podcast make you think 'boring online diary' think again. Some 120,000 thought-provoking Blogs are written every day. Add that to podcasts, interactive e-newsletters and social websites and these are just some of the new and exciting communications included in the term Social Media Marketing. SMM refers to a collection of constantly updating media communication vehicles that create a dialogue among people who are talking about topics of shared interest.
Nevertheless, it is fundamental to understand that they are not only chatting, they're also collaborating, organising, making decisions and managing various efforts. Corporations need to become involved with Social Media Marketing because that's where the "watching eyes" are. Statistically, we can see that the volume of content online is shifting from staid static corporate content to informative, interactive social media.
Your customers are spending more and more of their time on-line using Facebook, watching companies videos on YouTube and interacting with their blogs. So, if you want people to see you, you need to be where they are.
Contact us for a quotation
Your name should match the image of your company
Choosing an appropriate name matching your firm's image is a similar process to choosing a name and image for your offline brand. Short names are usually more effective than long ones.The most effective domain names have obviously been already registered, and, if they haven't been taken yet, they are usually too expensive compared to the business their relevant website might generate. In that case, the best thing to do is to "be creative without exaggerating".
Try to choose at least 10 (short) adjectives that well describe your business. Associate them to the name of the product or service that best represents you. Try to put these two elements together and see what you come up with!
Memorability
Here are a few suggestions on what to avoid:
- do not use acronyms or initials
- do not use excessively long names (three words are harder to remember than two :-)
- do not choose names that may be hard to spell
- try to avoid numbers. They are very hard to remember and can be written in at least two ways (100per100.it 100percent.it hundredper100.it hundredpercent.it).
Legality
Extension
Contact us for a quotation
Design, Communication, Crossmedia, IT
MediaWorks provides companies with effective business solutions.
MediaWorks vertically focused products and services are designed to enhance corporate image, elevate online capabilities, improve IT infrastructure, and maximize business performance.
MediaWorks services are tailored to your company’s needs and include custom software development, content managed websites, advanced graphic design, advertising services, SEO marketing and other powerful business solutions.
MediaWorks provides the tools your company needs to excel in today’s global marketplace.
MediaWorks offers innovative, cost-saving solutions that enable your company to maximize efficiency and to focus on obtaining your business goals.