Digital communications has matured past its infancy

From some years ago – when e-mail communications cemented its status as a key marketing tool and blog volume was barely above a murmur – to the current proliferation of social media sites and applications, Digital Public Relations has emerged to embrace social media, blogging and citizen journalism.

There are a growing number of companies and organisations that have harnessed the power of digital platforms in innovative ways.

MediaWorks uses digital, as well as human, visibility to monitor online noise and digital footprints of clients’ key phrases, subjects and players, devise subsequent communications programmes and attract prospective customers to your organisation by deploying interactive, semi-automated news and high-value items across the Web through a variety of channels.
This is becoming known as Digital PR, or Digital Public Relations, and it takes into account search engine robots as much as human eyes. It requires traditional craft skills in marketing and public relations as well as total understanding of the potential of current technology.
MediaWorks PR encompasses a number of tools to leave a trail of digital footprints for journalists, opinion-formers, customers and search engines to find and engage with:

• Blogs and blog management
• Outreach to influential bloggers and news aggregators
• Websites with rapidly-changing, relevant content and search engine optimisation
• Social Media Marketing

Each programme starts with a Discovery and Scoping Phase to ensure that your Digital PR programme is a seamless part of your overall marcomms strategy, objectives set and met, budgets finalised and strategy and tactics planned.
At the same time a technical and functional specification would be drawn up for any digital tools or platforms appropriate to the programme, to ensure all stakeholder requirements are satisfied. An overall project plan for implementation is then finalised and a final fixed cost is provided.
A Production Phase ensures that any multimedia, widgets and applications are produced, blogs or email set-up and tested before a programme starts.
A Deployment Phase launches the programme which is designed with regular review meetings to answer the questions:

• What am I getting for my Digital PR budget?
• How can we measure the success of the programme and how will we adjust it based on the metrics?

Contact us for a quotation