SMM
Posted by Max Miecchi in Services
Sunday, 28 February 2010 22:51
Social Media Marketing
Social Media Marketing (SMM) is first and foremost Internet-based, but it also has its origins and ties with non-Internet based methodologies, primarily word of mouth advertising. At the core of social media marketing is the simple idea that by listening and having two way dialogue with customers, companies will understand more of what their customers’ values and needs are.
If the terms blog and podcast make you think ‘boring online diary’ think again. Some 120,000 thought-provoking Blogs are written every day. Add that to podcasts, interactive e-newsletters and social websites and these are just some of the new and exciting communications included in the term Social Media Marketing. SMM refers to a collection of constantly updating media communication vehicles that create a dialogue among people who are talking about topics of shared interest.
Nevertheless, it is fundamental to understand that they are not only chatting, they’re also collaborating, organising, making decisions and managing various efforts. Corporations need to become involved with Social Media Marketing because that’s where the “watching eyes” are. Statistically, we can see that the volume of content online is shifting from staid static corporate content to informative, interactive social media.
Your customers are spending more and more of their time on-line using Facebook, watching companies videos on YouTube and interacting with their blogs. So, if you want people to see you, you need to be where they are.
Contact us for a quotation
Leave a Reply