Your name should match the image of your company
Choosing an appropriate name matching your firm's image is a similar process to choosing a name and image for your offline brand. Short names are usually more effective than long ones.The most effective domain names have obviously been already registered, and, if they haven't been taken yet, they are usually too expensive compared to the business their relevant website might generate. In that case, the best thing to do is to "be creative without exaggerating".
Try to choose at least 10 (short) adjectives that well describe your business. Associate them to the name of the product or service that best represents you. Try to put these two elements together and see what you come up with!
Memorability
Here are a few suggestions on what to avoid:
- do not use acronyms or initials
- do not use excessively long names (three words are harder to remember than two :-)
- do not choose names that may be hard to spell
- try to avoid numbers. They are very hard to remember and can be written in at least two ways (100per100.it 100percent.it hundredper100.it hundredpercent.it).
Legality
Extension
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Services
- Domains
- Brand Protection
- Social Media Marketing
- Digital PR
Choosing an appropriate name matching your firm's image is a similar process to choosing a name and image for your offline brand. Short names are usually more effective than long ones. The most effective domain names have obviously been already registered, and, if they haven't been taken yet, they are usually too expensive compared to the business their relevant website might generate.
Your brand has never been this safe! Protecting your brand in the virtual world and managing your company's domain name portfolio accurately are imperative to developing a successful online business. MediaWorks offers you innovative strategies to protect your brand on the Web and all the necessary tools to manage, optimise and promote your company presence on the Internet.
Social Media Marketing (SMM) is first and foremost Internet-based, but it also has its origins and ties with non-Internet based methodologies, primarily word of mouth advertising. At the core of social media marketing is the simple idea that by listening and having two way dialogue with customers, companies will understand more of what their customers' values and needs are.
From some years ago - when e-mail communications cemented its status as a key marketing tool and blog volume was barely above a murmur - to the current proliferation of social media sites and applications, Digital Public Relations has emerged to embrace social media, blogging and citizen journalism.
There are a growing number of companies and organisations that have harnessed the power of digital platforms in innovative ways.